Absolut

Campaign: "Spark The Feed"
Agency: Facebook Creative Shop Studio
Production: Click 3X

 
 

Objective
Drive awareness and favorability for new Spark bottle among the 21-49  nightlife audience.

Idea
"Spark the Feed" consisted of 6 videos designed to hint at fashion, music and nightlife interests - delivered on FB and IG, every Friday night to an audience who is overactive at late nights and weekend... aka people who like to get their drink on.

Did it Work?
+4 pt favorability  /  +5pt life in brand awareness  /  +33pt lift in ad recall