The Most Boring Films Ever Made.
If you’re up late online,
you’re not sleeping…
A simple insight that we built into a Webby-winning campaign for Purple Mattresses. By targeting those up and scrolling in the wee hours of the morning, we helped the sleepless catch some visual Zzzz’s by giving them the most boring films ever to watch.
A monotone man reads from a bird almanac… for an hour.
A yawning woman brushes her hair… for 45 minutes.
A man in all taupe watches taupe paint dry.
1 Webby // 13 Minutes Average Watch Time // 5x ROI