Fasterclass: A Racing Curriculum Designed by Reddit, for Reddit

A curriculum designed by Reddit, for Reddit. Reddit’s “Fasterclass” asked leaned-in adrenaline-driven communities their top performance driving tips. We then brought the best ones to life through a custom video series featuring Professional Driver Ryan Tuerck.

Scaled prompts to adventure & automotive interest groups gave us the “brief” for what to feature in the custom video.

Complimentary BTS stills hit organic channels to further build the story out to racing, auto and adventure audiences.

CREDITS: 
Production: Piece Mill, L.A.
Director: JIHYE
Creative Team: Stephen Vallera (Head of Creative), Annie Lashmet (Sr. Creative Strategist), Ashton Dunn (Creative Production Lead)
Original Score + Audio: Michael Vallera
Still Photography: Stephen Vallera