Listerine

Campaign: "Bolder..."
Agency: Facebook Creative Shop Studio
Production: Droptree Portland

 
 
Looping Product Vide
 

Objective
Drive equity and intent among non-users by conveying the benefits of being bold, through feed-first creative.

Idea
"Bolder..." is a series in which we dramatize relatable moments through story – for our audience the most relevant were
First Impressions and Selfies – to showcase just how Listerine can bring out a Bolder you.

How
Create a mobile-first, sequenced, campaign to bring our audience from awareness to action.