Vallera
Creative Innovator.
Integrated Marketer.
Global Builder.
The best marketing isn’t just creative – it’s connected. For more than 16 years, Stephen Vallera has helped some of the world’s most influential technology companies , Fortune500 companies, and challenger brands build integrated marketing ecosystems that align strategy, storytelling, creative, and execution to deliver measurable real results.
Whether building organizations from the ground up or leading global campaigns, Vallera creates work that moves markets as much as it moves people.
Experience
Force of Nature:
Head of Creative Marketing (2025-Present)
Building a truly integrated marketing function, transforming the brand into a category leader through measurable, innovative, full-funnel campaigns & activations.
Smartly:
Global VP, Creative Services (2024-2025)
Transformed creative services into a global strategic growth function that helped enterprise brands maximize marketing performance.
Reddit:
Sr. Manager, Creative Strategy (NorAm) (2019-2024)
Built and scaled Reddit’s internal creative services team into an industry-recognized in-house creative organizations – contributing substantial advertising revenue & impact – through IPO.
Meta:
Creative Director (2013-2019)
Helped define how the world's largest brands use the lead-in global social formats and strategies to build stronger customer relationships through creativity and innovation.
Creative Lead, APAC (2015-2016): Handpicked to establish Meta's APAC creative strategy, building the global playbook for i18n creative excellence and enterprise growth.
Ogilvy & Mather:
Sr. Art Director (2011-2013)
Developed the strategic and creative foundation that shaped a career leading brands, organizations, and award-winning integrated marketing.
Earlier Experience (2008-2011)
Digitas: Art Director // Cramer-Krasselt: Designer
Selected Works
Vallera has spent years crafting his ability to develop integrated creative & conceptual platforms that connect powerful ideas across every audience touchpoint — building cohesive brand experiences that earn attention, shape perception, and drive measurable growth.
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Google
Nike
Amazon
Samsung
Toyota
Old Spice
Dyson
Apple
KraftHeinz
PepsiCo
SC Johnson
Discover
JP Morgan
Mars
Coca-Cola
And More…
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AdCouncil
The Tate Modern
AbsoLutely Productions (Tim & Eric)
Save The Children
Feeding America
The New York Times
James Patterson
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Reddit
Instagram
Facebook
Messenger
Oculus
Pinterest
Force of Nature
“I Am A Force”
Transforming a meat company into a modern lifestyle brand rooted in purpose, performance, and human potential.
Dyson x Reddit
“The Subreddit Showroom”
Turning Subreddit communities into relevant showrooms, turning product demos into lifestyle vignettes.
Save The Children x Johnson & Johnson
“HumanKind”
Using a new, unfamiliar, technology to tell stories that are all too familiar for refugees in order to raise awareness and donations.
Recognition, Selected Press, & Industry Involvement
Committees
AdCouncil: Emerging Media & Technology
Fast Company Executive Creative Board
The Drum Awards Jury
IAB Mixx Awards Jury
Selected Press
“How I F*cked Up” - 3 Standout Lessons
AdCouncil - Emerging Media & Tech. Committee
AdAge - Reddit Brands Creative Team, KarmaLab
AdWeek - Reddit @ Cannes
Variety - Netflix x Old Spice x Reddit Team Up
AdAge - The Little Ice Cream Truck That Could
Next Reality - Meta x Tate Create “Virtual Wing”
AdFreak - Tim & Eric's Very Weird New Series
Pop. Science - Next Novel May Be In Messenger
Awards
Cannes Gold Lion
Innovative Audience EngagementCannes Silver Lion
Use of Social PlatformsDigiday Winner
Best Social Video CampaignStreamy Winner
Best Branded Content SeriesNexty, Winner
Most Impactful Media CampaignAmerican Advertising Awards, Winner:
Best in Branded EntertainmentWebby, People’s Voice Winner
Best Use of Mobile MediaCannes Lions Shortlist
8 x shortlist
Speaking Engagements
Notable Engagements & Involvement:
POSSIBLE Miami
Cannes Lions
Adweek
FastCo Innovation Summit
AdAge NextGen Summit
TikTok AR Summit
Snapchat Creative Summit
Meta Creative Summit
Drawing on more than 16 years leading global creative and marketing organizations, Vallera is a seasoned public speaker – inspiring audiences on brand transformation, creative excellence, organizational leadership, and the evolving role of technology in marketing.
Looking for a panelist or Keynote speaker?
Personal Projects
Making creativity a constant input Every Day, not singular outputs over time.
Vallera aims to nurture creativity into a consistent daily influence – establishing & maintaining various personal projects, partnerships, and endeavors. From commercial photography, to brand building, to composing music; here are a few snapshots of these endeavors.
