Vallera

Creative Marketing Executive Building ideas worth believing in.

The best marketing isn’t just creative – it’s connected. For more than 16 years, Stephen Vallera has helped some of the world’s most influential technology companies and challenger brands build integrated marketing ecosystems that align strategy, storytelling, creative, and execution to deliver measurable business results.

Whether building organizations from the ground up or leading global campaigns, Vallera focuses on creating work that moves markets as much as it moves people.

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Experience

Force of Nature
Head of Creative Marketing (2025-Present)
Building a truly integrated marketing function, transforming the brand into a category leader through measurable, innovative, full-funnel campaigns & activations.

Smartly
Global VP, Creative Services (2024-2025)
Transformed creative services into a global strategic growth function that helped enterprise brands maximize marketing performance.

Reddit
Sr. Manager, Creative Strategy (NorAm) (2019-2024)
Built and scaled Reddit’s internal creative services team into an industry-recognized in-house creative organizations – contributing substantial advertising revenue & impact – through IPO.

Meta
Creative Director (2013-2019)
Helped define how the world's largest brands use the lead-in global social formats and strategies to build stronger customer relationships through creativity and innovation.

Creative Lead, APAC (2015-2016): Handpicked to establish Meta's APAC creative strategy, building the global playbook for i18n creative excellence and enterprise growth.

Ogilvy & Mather
Sr. Art Director (2011-2013)
Developed the strategic and creative foundation that shaped a career leading brands, organizations, and award-winning integrated marketing.

Earlier Experience (2009-2011)

Digitas: Art Director // Cramer-Krasselt: Designer

awards, Committees & Press

Awards

Cannes Gold Lion
Innovative Audience Engagement
Cannes Silver Lion
Use of Social Platforms
Digiday Winner
Best Social Video Campaign
Streamy Winner
Best Branded Content Series
Nexty, Winner
Most Impactful Media Campaign
American Advertising Awards, Winner:
Best in Branded Entertainment
Webby, People’s Voice Winner
Best Use of Mobile Media
Cannes Lions Shortlist
8 x shortlist

Committees

AdCouncil: Emerging Media & Technology
Fast Company Executive Creative Board
The Drum Awards Jury
IAB Mixx Awards Jury

Selected Press

“How I F*cked Up” - 3 Standout Lessons
AdCouncil - Emerging Media & Tech. Committee
AdAge - Reddit Brands Creative Team, KarmaLab
AdWeek - Reddit @ Cannes
Variety - Netflix x Old Spice x Reddit Team Up
AdAge - The Little Ice Cream Truck That Could
Next Reality - Meta x Tate Create “Virtual Wing”
AdFreak - Tim & Eric's Very Weird New Series
Pop. Science - Next Novel May Be In Messenger

Selected Works

Vallera develops integrated creative & conceptual platforms that connect one powerful idea across every audience touchpoint — building cohesive brand experiences that earn attention, shape perception, and drive measurable growth.

Google
Nike
Amazon
Samsung
Toyota
Old Spice
Dyson
Apple
KraftHeinz
PepsiCo
SC Johnson
Discover
JP Morgan
Mars
Coca-Cola
And More…
AdCouncil
The Tate Modern
AbsoLutely Productions (Tim & Eric)
Save The Children
Feeding America
The New York Times
James Patterson
Reddit
Instagram
Facebook
Messenger
Oculus
Pinterest

View All Work →

Speaking Engagements

Notable Engagements & Involvement:

POSSIBLE Miami
Cannes Lions
Adweek
FastCo Innovation Summit
AdAge NextGen Summit
TikTok AR Summit
Snapchat Creative Summit
Meta Creative Summit

Vallera is a seasoned public speaker – inspiring audiences on brand transformation, creative excellence, organizational leadership, and the evolving role of tech in marketing.

Looking for a panelist or Keynote speaker? Inquire here.