Vallera

Creative Marketing Executive. Building ideas worth Believing in.

Creative executive with 16+ years experience at the intersection of culture, technology, and business.

I’ve led global teams, built creative capabilities from the ground up, and developed integrated experiences for companies including Meta, Reddit, Smartly, and Force of Nature.

I’m at my best at moments of transformation — setting a clear vision, raising the creative bar, and turning ambitious ideas into work that drives meaningful impact.

Professional Experience

Force of Nature: Head of Creative Marketing (2025-2026)
Successfully led the creative vision and execution; driving the brand's evolution into a high-quality storyteller and industry disruptor.

Developed first fully integrated marketing campaigns
Drove new operational models and innovation initatives
Built full-funnel strategic briefing process for foundational & measurable growth.

Smartly: Global VP, Creative Services (2024-2025)
Transformed creative services into a global strategic growth function, ensuring enterprise brands maximize impact through a mix of technology, services, and AI-powered solutions.

Global leadership role (with heads of NorAm, APAC, EMEA, and MENA reporting into me).
Grew revenue 5x through strategic creative initiatives
Launched 0-1, AI-powered global products
Developed global channel playbook across Reddit, Pinterest, TikTok, Meta, Snapchat, and CTV

Reddit: Sr. Manager, Creative Strategy, NorAm (2019-2024)
Built and scaled Reddit’s internal creative services team (KarmaLab) into an industry-recognized, in-house, creative organization all the way through IPO.

Drove creative & sales impact, helping turn Reddit into a $1B business.
Helped develop creative systems for custom creative production
Built creative GTM & operating system for Reddit Partnership Program (RPP); a critical, long-term revenue driver and business development tool.

Meta: Creative Director (2013-2019)
Helped define how the world’s largest brands build stronger customer relationships through creative and innovative uses of Meta’s ad formats.

Drove some of Meta’s earliest custom campaigns and award-winning creative work
Drove new format adoptions and GTM strategies
Directly impacted +$1B in revenue through best-in-class work.

Creative Lead, APAC (2015-2016): Handpicked to establish Meta's APAC creative strategy, building the global playbook for i18n creative excellence and enterprise growth.

Ogilvy & Mather: Sr. Art Director (2011-2013)
Developed the strategic and creative foundation that shaped a career leading brands, organizations, and award-winning integrated marketing.

Earlier Experience (2008-2011)

Digitas: Art Director // Cramer-Krasselt: Designer

Recognition, Selected Press, & Industry Involvement

AWARDS

Cannes Gold Lion
Innovative Audience Engagement

Cannes Silver Lion
Use of Social Platforms

Digiday Winner
Best Social Video Campaign

Streamy Winner
Best Branded Content Series

Nexty, Winner
Most Impactful Media Campaign

American Advertising Awards, Winner:
Best in Branded Entertainment

Webby, People’s Voice Winner
Best Use of Mobile Media

Cannes Lions Shortlist
8 x shortlist

COMMITTEES

Ad Council: Emerging Media & Technology

Fast Company Executive Creative Board

The Drum Awards Jury

IAB Mixx Awards Jury

SELECTED PRESS

“How I F*cked Up”- 3 Standout Lessons

AdAge - Reddit Brands Creative Team

AdWeek - Reddit @ Cannes

Variety - Netflix x Old Spice Tap Reddit

AdAge - Little Ice Cream Truck That Could

Next Reality - Meta x Tate “Virtual Wing”

AdFreak - Tim & Eric's Very Weird New Series

Pop. Science - Next Novel In Messenger

Selected Works

Google
Nike
Amazon
Samsung
Toyota
Old Spice
Dyson
Apple
KraftHeinz
PepsiCo
SC Johnson
Discover
JP Morgan
MARS
Coca-Cola
And More…
Ad Council
The Tate Modern
AbsoLutely Productions (Tim & Eric)
FastCo
Save The Children
Feeding America
The New York Times
James Patterson
AdWeek
Reddit
Instagram
Facebook
Messenger
Oculus
Pinterest
Amazon
Smartly