Vallera

Creative Marketing Executive. Building ideas worth Believing in.

The best marketing isn’t just creative – it’s connected. For more than 16 years, Stephen Vallera has helped some of the world’s most influential technology companies , Fortune500 companies, and challenger brands build integrated marketing ecosystems that align strategy, storytelling, creative, and execution to deliver measurable real results.

Whether building organizations from the ground up or leading global campaigns, Vallera creates work that moves markets as much as it moves people.

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Professional Experience

Force of Nature:
Head of Creative Marketing (2025-Present)
Building a truly integrated marketing function, transforming the brand into a category leader through measurable, innovative, full-funnel campaigns & activations.

Smartly:
Global VP, Creative Services (2024-2025)
Transformed creative services into a global strategic growth function that helped enterprise brands maximize marketing performance.

Reddit:
Sr. Manager, Creative Strategy (NorAm) (2019-2024)
Built and scaled Reddit’s internal creative services team into an industry-recognized in-house creative organizations – contributing substantial advertising revenue & impact – through IPO.

Meta:
Creative Director (2013-2019)
Helped define how the world's largest brands use the lead-in global social formats and strategies to build stronger customer relationships through creativity and innovation.

Creative Lead, APAC (2015-2016): Handpicked to establish Meta's APAC creative strategy, building the global playbook for i18n creative excellence and enterprise growth.

Ogilvy & Mather:
Sr. Art Director (2011-2013)
Developed the strategic and creative foundation that shaped a career leading brands, organizations, and award-winning integrated marketing.

Earlier Experience (2008-2011)

Digitas: Art Director // Cramer-Krasselt: Designer

Recognition, Selected Press, & Industry Involvement

AWARDS

Cannes Gold Lion
Innovative Audience Engagement

Cannes Silver Lion
Use of Social Platforms

Digiday Winner
Best Social Video Campaign

Streamy Winner
Best Branded Content Series

Nexty, Winner
Most Impactful Media Campaign

American Advertising Awards, Winner:
Best in Branded Entertainment

Webby, People’s Voice Winner
Best Use of Mobile Media

Cannes Lions Shortlist
8 x shortlist

COMMITTEES

AdCouncil: Emerging Media & Technology

Fast Company Executive Creative Board

The Drum Awards Jury

IAB Mixx Awards Jury

SELECTED PRESS

“How I F*cked Up”- 3 Standout Lessons

AdCouncil - Emerging Media & Tech.

AdAge - Reddit Brands Creative Team

AdWeek - Reddit @ Cannes

Variety - Netflix x Old Spice Tap Reddit

AdAge - Little Ice Cream Truck That Could

Next Reality - Meta x Tate “Virtual Wing”

AdFreak - Tim & Eric's Very Weird New Series

Pop. Science - Next Novel In Messenger

Selected Works

Vallera has spent years crafting his ability to develop integrated creative & conceptual platforms that connect powerful ideas across every audience touchpoint.

Google
Nike
Amazon
Samsung
Toyota
Old Spice
Dyson
Apple
KraftHeinz
PepsiCo
SC Johnson
Discover
JP Morgan
MARS
Coca-Cola
And More…
AdCouncil
The Tate Modern
AbsoLutely Productions (Tim & Eric)
FastCo
Save The Children
Feeding America
The New York Times
James Patterson
AdWeek
Reddit
Instagram
Facebook
Messenger
Oculus
Pinterest
Amazon
Smartly

Speaking Engagements

A seasoned public speaker – Vallera has been on stages across North America, Europe, and Asia; speaking on brand transformation, creative excellence, leadership, and the evolving role of technology in marketing.

Looking for a panelist or Keynote speaker?
Reach Out.

Notable Stages & Involvement:

POSSIBLE Miami
Cannes Lions
Adweek
FastCo Innovation Summit
AdAge NextGen Summit
TikTok AR Summit
Snapchat Creative Summit
Meta Creative Summit