Force of Nature
Camp Force
As summer settled in, it was decided that Force of Nature would live their mission, not just talk about it.
Camp Force became a destination, a way of life, not simply another campaign. We filmed 12 stunning “Post Cards” from Camp, sending messages of peak summer energy sharing good times and great food to the screens of millions.
Unplug
to Unlock
Every part of Camp Force grew out of real moments. We even shot it all on film to preserve that feeling, and launched an accompanying printed zine to inspire people to unplug and enjoy summer.
(The Camp Force Summer Vignettes)
“Breakfast in bed”
Filet mignon and eggs delivered to you in a bed that screams camp chic? Don’t mind if I do!
“Lakeside Shenanigans”
The dock is where the burgers are grilled, the fishin’ is good, and the shenanigans are top-notch.
“Attention Campers”
Our head counselor enjoys her well-deserved biscuits and gravy as morning hits.
“Chef Do-Si-Do”
What do you get when Chef Michael Anthony Serva of Bordo (Marfa, TX) assumes the position of Camp Force Cook? I’ll tell ya what… a darn good time and a damn good meal.
every video Post Card doubled as an intimate set to capture a product “still life”
Of course, no camp is complete without swag and a post card to send messages back home… so we did that, too.